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Social media is filled with skin care routines for girls. Here's what dermatologists recommend

Girls are bombarded on social media with advice from influencers touting elaborate skin care routines with high-priced serums, mists and creams. But what is the right skin care routine for preteens? Simple is best, dermatologists say.
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Scarlett Goddard Strahan, 11, displays her Nivea moisturizer at her home on Tuesday, Aug. 20, 2024, in Sacramento, Calif. AP Photo/Juliana Yamada)

Girls are with advice from influencers touting elaborate skin care routines with high-priced serums, mists and creams. But what is the right skin care routine for preteens?

Simple is best, dermatologists say. Before puberty hits, most kids only need three things: a gentle cleanser, a moisturizer and sunscreen.

鈥淭hat鈥檚 it. Full stop. You don鈥檛 need anything else,鈥 says Dr. Sheilagh Maguiness, a Minneapolis-based dermatologist.

She and other dermatologists around the U.S. have seen growing numbers of teen and preteen girls using anti-aging skin care products. In some cases, the adult-strength products have damaged young girls' skin. And the obsession with achieving the looks has raised concern about the impact on their mental health.

Many of the popular products from Drunk Elephant, Glow Recipe and others 鈥 which can cost $70 or more 鈥 contain active ingredients like retinols and hydroxy acids intended for mature skin that can irritate young faces and damage the skin barrier. Experts say they are unnecessary and a waste of money for children.

鈥淚 hear all day, every day from all my patients who have children in their teens, and younger, that they are so fixated on all of these skin care products and TikTok trends and they鈥檝e gone overboard,鈥 says Dr. Dendy Engelman, a dermatologist in Manhattan.

Here鈥檚 what dermatologists say about what鈥檚 safe for young skin and how families can navigate the fast-growing trend.

Should kids use anti-aging products?

Teens and preteens don't need anti-aging products. Even the Personal Care Products Council, the trade association for cosmetics companies, says: 鈥淎nti-aging products are generally unnecessary for younger skin.鈥

For tweens, dermatologists recommend brands of cleansers and moisturizers like Cetaphil, CeraVe and La Roche-Posay that are commonly available in drug stores.

As puberty kicks in, teenagers might need to address skin issues brought on by hormonal changes like acne, excess oil, dark spots, blackheads and more. If an issue seems serious, it鈥檚 best to consult a dermatologist.

When introducing a new product, especially if it contains a harsh ingredient, go slowly.

鈥淚f they really want to use a product and see what all the fuss is about say, 鈥楬ow about we do a skin test before you rub it all over your face,鈥欌 says Maguiness, a professor of pediatric dermatology at the University of Minnesota. Dab a bit on the inner arm for a few days, and if there is no reaction, then maybe it鈥檚 OK to try on the face.

How to tell if a skin care product is harmful

Signs of an allergic reaction can range from redness, itchiness, flaking of skin, burning or stinging to patches of tiny bumps.

鈥淭hose are all signs to stop using a product,鈥 says Dr. Carli Whittington, a dermatologist at the University of Indiana School of Medicine. Continuing use of products that cause irritation can lead to more severe skin damage.

Often, kids don鈥檛 realize that trendy products they are using contain harmful ingredients.

Dr. Brooke Jeffy in Scottsdale, Arizona, had an 11-year-old patient with a severe rash around her eyes. The child had been using a retinol eye cream that caused irritation and itchiness. The reaction worsened as she continued using it and scratched at her skin.

鈥淪he was using an eye cream for a condition she didn鈥檛 have and has now created this dramatic problem that is going to take months to resolve,鈥 said Jeffy, one of many dermatologists now on TikTok and Instagram trying to debunk harmful social media trends with posts on 鈥淒o鈥檚 and Don鈥檛s鈥 for tween skin care.

How to encourage healthy skin care routines

Engelman suggests setting a timer for skin care, like some parents do to remind kids to brush teeth for two minutes. Children should not need more than five or 10 minutes for skin care, she says.

鈥淲hen you have a 13-step skincare routine that takes 45 minutes a night, that is too much,鈥 she says.

Maguiness urges parents to talk with their skin care-obsessed kids about viral trends they're following and why.

鈥淭reat it as a time to educate and ask questions: 鈥榃hat are you seeing on ? Do you think the celebrity is being paid by the company? Do you think they are trying to sell you something? Do you think this is actually good for your skin?鈥欌 she says.

Ask your adolescent what skin issue they are trying to address 鈥 acne, dark spots, et cetera 鈥 and try to build a basic routine around it, she says. Let them know the more things they put on their skin, the more they can be irritated.

The focus on skin care does have one benefit, dermatologists say.

鈥淭he one good thing that comes of this is wearing sunscreen to protect your skin. They are fully on board with that,鈥 says Engelman. Many influencers and the kids who follow them apply sunscreen as the final step of their routine, unlike many of her adult patients. 鈥淭hese children who are skin care obsessed have brought in that important step. So that is a silver lining of this trend.鈥

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The Associated Press鈥 education coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP鈥檚 for working with philanthropies, a of supporters and funded coverage areas at AP.org.

Jocelyn Gecker, The Associated Press

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