BEIJING (AP) 鈥� Before he got out of town, the great Canadian snowboarder Mark McMorris called the Beijing Games He was joking 鈥� sort of 鈥� but his vision wasn't that far off.
The that folds up when the closing ceremony ends Sunday has produced its usual collage of amazing . This 17-day journey, however, has been witnessed through a sealed-off looking glass 鈥� a lens warped and sterilized by Beijing's organizing committee with underwriting from the Chinese government.
The ultimate sponsor: the International Olympic Committee, which has been under fire for producing Games that, to many, have felt soulless while also being tainted by scandal and political posturing.
鈥淚 think that sometimes it doesn鈥檛 seem like their heart is in the right place,鈥� the outspoken freestyle said. 鈥淚t feels like it鈥檚 a greed game. I mean, the Olympics are so incredible. But it鈥檚 a TV show."
As the IOC pulls up stakes from Beijing, it has 29 months to hit the reset button and hope for a different, COVID-free and much better vibe when the Summer Games go to Paris.
The lingering question is whether, even in a more-welcoming, democratic locale, the Olympic overseers can repair their reputations to the point that people 鈥� most notably, the dwindling TV audience and the increasingly alienated throng of athletes 鈥� start to enjoy this enterprise again.
Some images they'll have to work to forget:
鈥擳ennis player Peng Shuai and IOC President Thomas Bach to watch freeskier Eileen Gu's first gold medal.
鈥擳he thousands of testers, cloaked head to toe in personal protective gear, day after day for their mandatory COVID-19 screenings.
鈥擜 , Kim Meylemans, going to social media to beg for release from quarantine.
鈥擜nd, of course, the Russian doping scandal, all by the image of 15-year-old figure skater Kamila Valieva crying after her disastrous long program while her coach asked: 鈥淲hy did you stop fighting?鈥�
鈥淔or all the wrong reasons,鈥� said Syracuse pop culture professor Robert Thompson, Valieva鈥檚 performance last Thursday made for riveting television.
鈥淪urprising, weird and hyper-dramatic,鈥� Thompson said. 鈥淵et today, I searched the hallways in vain to find anyone who had seen it, or even heard tell of it. I鈥檝e been paying close attention to the Olympics for 40 years, and never have I seen one surrounded by so much silence, so little buzz.鈥�
Through last Tuesday, the Nielsen Company said prime-time viewership on NBC ( ) and its streaming service, Peacock, was down 42 percent from a 2018 Games that didn鈥檛 do all that well, either.
The simplest explanation is to point toward the ever-increasing menu of viewing options and the time difference; this was the third straight Winter Games held in Asia.
That the IOC had to turn to authoritarian Russia, then China, for two of its last three Winter Olympics speaks to a larger problem that underscores how much less people care. Cities willing to foot the bill for the Games, then share the heat with the IOC over a years-long buildup, are
With only one other choice for 2022 鈥� Kazakhstan 鈥� the IOC decision to hand over one of its crown jewels to China came with compromises.
Beijing鈥檚 organizing committee, and, in conjunction, the Chinese government, to keep the COVID-19 virus, which originated inside its borders two years ago, from spreading. It also made subtle but persistent suggestions that speaking out about any issue that makes for bad headlines in China 鈥� , pollution 鈥� were not welcome.
Athletes were gently reminded that the IOC's much-discussed and somewhat-liberalized were secondary to China鈥檚 own laws and customs, which do not encourage dissent. The penalty for violating? Nobody was sure. But these Games brought with them the looming threat of a positive test, maybe from out of the blue, that could end an athlete鈥檚 chance for glory before it even began.
Many countries advised their athletes , afraid of government cyberhacks and information harvesting.
鈥淗ow does an environment where you know you鈥檙e being surveilled bring commonality?鈥� asked Rob Koehler, of the advocacy group Global Athlete. 鈥淭here鈥檚 no joy in any of that.鈥�
There were some beautiful moments, too, along with some others that brought out the raw emotion in a way that only the Olympics can.
to snowboarding after five Olympics touched hearts. Mikaela Shiffrin's willingness to unflinchingly was a reminder that there's more to be gained from these games than trips to the medals stand.
China's favorite story might have come from Gu. The 18-year-old freeskier made history by becoming the first winter action-sports athlete to 鈥� two golds and a silver.
The fact that Gu is American and chose to compete for her mother's homeland of China, however, made it clear that, , there is no taking politics out of these Games.
When Bach brought the Chinese tennis champion Peng, , to the venue for Gu's first contest, cynics ripped the IOC for using the teenager's golden moment to help whitewash the perceived sins of its hosts.
At its core, the Olympics are supposed to be a celebration of sports where the world comes together for two weeks to forget its problems. They are not supposed to dabble in politics.
In many eyes, any remnants of that worldview disintegrated on Day 1, and China鈥檚 president, Xi Jinping, at the opening ceremony.
The facade crumbled and jumbled further when 鈥� 鈥淚t was chilling to see鈥� Valieva berated by her coach, he said 鈥� then a Kremlin spokesman denounced Bach.
In the end, no athlete's plight told the story of the Beijing Games more viscerally than that of the 15-year-old skater.
When the litany of Russian doping scandals started unfurling, shortly after the end of the 2014 Sochi Games, the IOC had the advantage of the knowing that the reports, the meetings, the terrible headlines and the chaos would largely take place outside of the Games themselves and out of the general public's view.
The Valieva case can be fairly viewed as a byproduct of all the half-measures taken to sanction the Russians. But her drama played out while the party was in full swing;. It clouded virtually every aspect of a Games that already had issues.
鈥淲e are dissatisfied because what we love about sport is the authentic pioneering struggle to redefine the possible, or to compete head to head, pouring every measure of devotion into the effort," Max Cobb, an outspoken leader in U.S. Olympic circles, wrote in an essay this weekend.
鈥淚t鈥檚 a great mix of awe and honest effort that inspires,鈥� Cobb wrote, "except when it isn鈥檛.鈥�
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Eddie Pells, The Associated Press
